Medical website development

A medical website helps patients choose a doctor and book an appointment. It needs services, doctors with credentials, online booking, the licence and contacts. We build a clinic website in up to 10 working days after the brief and materials.

What should a clinic website include?

• Services. A page per specialty: what it is, indications, how the visit goes, preparation, duration.
• Doctors. Photo, specialty, education, years of practice, category and the services they provide.
• Online booking. Choose doctor, service and time. Minimal fields: name, phone, preferred time.
• Prices or how pricing works. Patients look for cost. If it depends on an examination, say so.
• Licence and clinic details. Medical practice licence number, legal entity, address, hours.
• Reviews. Linked to Google Maps, with no invented stories.
• Contacts. Call button, messengers, map and directions.

Which legal requirements apply?

A medical site is a YMYL topic (Your Money or Your Life), and Google checks such pages more strictly. We cover three groups of rules:

• Advertising. Article 21 of Ukraine's Law on Advertising restricts advertising of treatment methods and medicines. The site avoids promising treatment outcomes and comparing itself with other clinics.
• Personal data. Health data is a special category under the Law on Personal Data Protection. The booking form does not collect diagnoses, and it includes consent to processing and a privacy policy.
• Accuracy. A clinic doctor reviews service texts, and the page shows their name and review date.

Google Ads has its own healthcare policies too: some topics require advertiser certification. We check this before campaigns go live.

How long does a medical website take?

From our experience, a clinic website takes up to 10 working days after the brief is agreed and we receive service texts, doctor photos, the licence and logo. A landing page for one service, such as implants or a check-up, takes up to 3 working days. Integration with a medical information system for booking is estimated after the brief.

Which technologies do we use?

WordPress when the clinic administrator updates doctors and prices. Next.js for clinic networks with many pages and high speed. Schema.org MedicalClinic and Physician markup helps Google link doctors to the clinic. GA4 and Google Tag Manager count bookings, calls and messenger clicks. Leads go to a CRM such as KeyCRM or HubSpot.

How does a clinic website bring patients?

• SEO: pages for services and districts, for example "thyroid ultrasound Obolon". First visible results in about 3 months.
• Google Business Profile: a listing with photos, hours and reviews. For local searches it often ranks above the site.
• Google Ads: search campaigns for urgent services, within Google's healthcare policies.
• Content: doctors' answers to common patient questions. AI Overviews and ChatGPT cite them.

From our work

For Dental Clinic we designed an ergonomic website with a clear structure and promoted it.

Related: clinic and medical centre website development, dental clinic website, clinic website.

FAQ

How much does a medical website cost?

It depends on the number of services and doctors, online booking, integration with a medical system and CRM, and design. We quote after the brief.

How long does a clinic website take?

From our experience, up to 10 working days after the brief is agreed and materials arrive. A single-service landing page takes up to 3 working days.

Can a clinic publish prices?

Yes, and patients look for them. If cost depends on an examination, show a starting price or explain how it is calculated.

What data can a booking form collect?

Name, phone, preferred time and service. Diagnoses and health data are left out, and the form asks for consent to personal data processing.

Does a doctor need a personal website if the clinic has one?

A doctor in private practice does. A doctor on a clinic’s staff is usually covered by a detailed profile page on the clinic site.

Need a website for a clinic, medical centre or doctor? Tell us the specialties and number of doctors, and we will propose structure and timing.

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