What is a website footer and what should be in it

Some business owners ordering custom website development overlook the footer, naively assuming that an element at the very bottom of the page has no importance and does not affect the quality of the project.

They are mistaken: a properly designed and carefully thought-out footer, well-structured and filled with useful information, can attract the site visitor's attention and encourage them to take the desired actions.

The concept of a footer and its importance for a website

The footer is the bottom section of the main page, containing useful information for visitors that lacks primary importance. This element is also called the page bottom — and it can hold absolutely any details valuable to the target audience.

These details stay out of the main menu so it does not get cluttered, since the menu has to be compact and concise. For this reason, everything that does not fit within a reasonable menu size moves down to the footer and is placed there without any restrictions.

Proper footer optimization simplifies site navigation and helps the business achieve its goals. The presence of useful information at the bottom of the page allows visitors to find answers to questions unresolved in the main section of the page.

What should you place in the footer?

The footer can contain any information interesting and useful to the user. Most often it includes the location and contacts of the company that owns the site, and it may also contain other elements that affect the resource's popularity.

Using the footer's capabilities, you can provide the client with information about the company and its activities, give links to interesting pages, or offer a subscription to a regular newsletter about products and promotional offers.

The footer significantly simplifies site usage and provides the ability to easily navigate to the required section. To maximize the resource's reach, you can add sections to the footer; the list of options is very broad, and the site owner decides what goes into their footer.

A sample list of topics for a website footer:

• copyright notice;
• acquired licenses, certificates, awards, and records of special achievements;
• information about the company's official contacts — physical location, legal address, phone numbers, and email;
• details about the company and its business activities;
• information about business partners and subsidiary projects;
• elements for feedback from clients and partners;
• a link to an interactive map showing the company's location, if the company has a physical presence;
• a detailed sitemap with a clickable list of materials;
• personal account login;
• social media icons and many other useful items for the web resource's visitors.

By signing a contract for company website development with Marketing MIX, you receive a high-quality product with properly placed elements, an informative footer, an attractive design, and a professional presentation of information blocks.