Gift Certificates for Your Business and a Website as a Gift

A gift certificate gets a business paid up front and brings in a new customer referred by the giver. We set up gift certificate sales on your website end to end: online payment, a PDF with a QR code, delivery by email or Telegram and redemption tracking. You can also give a website itself as a gift.

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Why do businesses sell gift certificates?

One person buys the certificate and another person uses it. For a business that is a sale with two benefits: money now and a new customer who might never have found you otherwise.

• Prepayment. The buyer pays at purchase, and you deliver the service later.
• New customers. The recipient comes to you on the giver’s recommendation, so they arrive as a warm lead.
• Holiday demand. Before New Year, birthdays and other holidays people look for a last-minute gift. A certificate on your site can be bought without a visit.
• Corporate orders. Companies buy certificates in bulk for employees and clients.
• Average order value. The recipient may pick a service above the face value and pay the difference.

Gift certificates are most common among beauty salons and spas, fitness clubs, restaurants, shops, courses and schools, photo studios, clinics, car repair shops and experience providers.

How do you sell gift certificates on a website?

The mechanics are the same for a salon, a shop or a school. We assemble them from proven parts and connect them to your website, or build a separate landing page.

1. The buyer picks a face value or a specific service and adds the recipient’s name and a greeting.
2. They pay by card, Apple Pay or Google Pay through LiqPay, WayForPay or Monobank.
3. The system creates a unique code and a branded PDF certificate with a QR code.
4. The certificate goes by email or Telegram to the buyer, or straight to the recipient on a chosen date.
5. At the visit, staff scan the QR or enter the code: the system shows face value, balance and expiry and marks the redemption.
6. The order, buyer and certificate status are stored in KeyCRM, and the sale is recorded as a GA4 event.

What we build end to end

• A page or landing page for certificate sales with clear face values and terms.
• Connection of the payment service under your acquiring agreement.
• A branded PDF certificate template, unique codes and QR codes.
• Emails and Telegram messages with the certificate, delivery on a chosen date.
• A dashboard for checking and redeeming, export to KeyCRM, a fiscal receipt through Checkbox (a Ukrainian software cash register) if your sales setup needs one; your accountant will confirm this.
• GA4 events and a certificate sales report.

A storefront landing page for certificates goes live within 3 working days after the specification is approved and materials are received. Payment, PDF issue with a code, redemption tracking and CRM integration make it a project with integrations, so we estimate the timeline after the specification.

We use the platform your site already runs on. Shopify has gift cards among its standard features and WooCommerce has ready-made extensions; we build on them and adapt them to your rules. For MODX, Laravel and Next.js we write a custom module. If you have no website yet, we build a landing page for certificate sales.

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A website as a gift: a website development certificate

Our second offer is to give the website itself. A personal certificate for a website or landing page is a gift for someone starting their own business. It becomes a working tool and stays with its owner.

• A business partner, for a company anniversary or as a thank-you.
• A friend who is opening a business or moving online.
• An employee or a team launching their own project.
• A professional such as a doctor, lawyer, coach or craftsperson who needs a personal website.

What can the certificate cover?

Timelines start once the specification is approved and materials are received. We discuss the amount or package in your enquiry.

How does the website gift certificate work?

1. You send an enquiry: who the gift is for and what kind of website you want to give. If you are unsure, we suggest a package.
2. We agree the scope, the amount and the certificate validity period.
3. You receive a personal PDF certificate by the date you need, to hand over in person or send.
4. The recipient contacts us, fills in the brief and sets the start date.
5. We build the website within the timelines above and launch it on the recipient’s domain.

Scope and timelines are fixed in the contract, and we agree the brief and specification with the recipient. If the project turns out larger than the certificate covers, we discuss the difference before work starts.

What the recipient should prepare

• A list of services or products and the prices they are ready to show.
• Texts about themselves or the company; if there are none, we write them from an interview.
• Photos of the team, work and products, a logo and brand colours.
• Two or three websites they like.
• Access to the domain and hosting, or a decision to buy new ones.

More on website types: landing page, business card website, corporate website, turnkey online store. How to choose a CRM: our article on CRMs for Ukrainian businesses; a Telegram bot for certificate delivery: chatbot development.

FAQ

Can I sell gift certificates without an online store?

Yes. One page or landing page with payment is enough: the buyer pays and gets a PDF with a code, and you see the sale in your CRM.

How is a certificate checked at redemption?

Staff scan the QR code or enter the code in the dashboard. The system shows face value, balance and expiry and marks the redemption; once the full value is used, the code stops working.

Which payment services can you connect?

LiqPay, WayForPay or Monobank acquiring, under your agreement with the payment provider. Buyers pay by card, Apple Pay or Google Pay.

Can the certificate be delivered to the recipient on a specific date?

Yes. The buyer sets the date, and the email or Telegram message reaches the recipient that day.

Can I give a website certificate without knowing what site the recipient needs?

Yes. Choose an amount or a package, and the recipient decides on the website type during the brief.

How long is a website certificate valid?

We agree the validity period when you order and state it on the certificate.

Want to sell gift certificates on your website or give a website as a gift? Tell us about your business or who the gift is for, and we will suggest a solution.

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