SEO

In the SEO category we write about ranking websites in Google: keyword research, technical audits, Google Search Console, Core Web Vitals, schema.org markup and content written for real queries. There is a newer topic too. Answers from ChatGPT, Gemini and AI Overviews also bring clients, and we explain how a site gets cited in them.

In our experience, the first noticeable SEO results appear after about 3 months of work. The timing depends on the age of the site, competition in the niche and how quickly changes are implemented.

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20

July

2021

The Fine Points of Lead Generation: Where Leads Get Lost

Lead generation means finding potential customers who leave a contact: a form, call or message. It is a chain of ads or search, a landing page, a form and a fast sales reply. Leads get lost at any link. In shortA lead is a person who left a contact. They…

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02

July

2021

SEO for Your Website: Where Promotion Starts

Website SEO is the work that gets your pages found in Google for the searches your customers make. It covers technical setup, content matched to queries, external links and structured data. First visible results usually appear in about 3 months. In shortSEO…

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30

April

2021

SEO opportunities when customer demand changes

When demand shifts, SEO lets you rebuild your site around new searches faster than ads can pay back: update services and locations, add pages for growing topics, fix your Google Business Profile and keep the rankings your old pages earned. In shortSearch…

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26

April

2021

Website support: what it includes and why businesses need it

Website support is the regular work that keeps a site available, secure and current: CMS and PHP updates, backups, SSL and domain renewals, monitoring, content edits and checks that every lead actually reaches your sales team. In shortSupport covers three…

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07

April

2021

Website speed and SEO: what to measure and improve

Website speed affects SEO through Core Web Vitals, the loading, responsiveness and visual stability metrics Google uses in ranking. Slow loading hurts conversion even more: mobile visitors leave before the first screen appears. In shortCore Web Vitals:…

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