Turnkey SMM

Turnkey SMM means one team runs your brand’s social media: strategy, content plan, posts and video, publishing, paid ads, replies to followers and a monthly report. You approve the plan and receive leads.

What does turnkey SMM include?

• Strategy. Goals, audience profile, competitor review, platform choice, positioning and tone.
• Profile setup. Header, avatar, pinned Stories or posts, a link to the site or a form.
• Content plan. Pillars, frequency and a monthly publishing calendar.
• Content production. Copy, post and carousel design, Reels and short video editing, shoot scripts.
• Publishing and moderation. Posting on schedule and replying to comments and messages using agreed templates.
• Paid social. Campaigns in Meta Ads Manager (Facebook, Instagram) and TikTok Ads, with audience and creative tests.
• Analytics and reporting. Reach, engagement, clicks, leads and cost per lead, with conclusions and next month's plan.

How does the first month go?

1. Brief and access to your pages, ad account and Meta Business Suite.
2. Review of current pages, competitors and audience.
3. Strategy and a monthly content plan for your approval.
4. Profile setup and first posts.
5. Ads launch within a few working days after we get access and you approve the creatives.
6. A report at month end and plan adjustments.

Does SMM actually sell?

Organic posts rarely sell directly. They show the product, the people behind the brand, reviews and answers to objections. Sales come through ads with a form or a direct message, and the profile content convinces people to write. So turnkey SMM ties together three things: content, ads and message handling. If messages wait a day for a reply, ads lose their point, and we agree on response times at the start.

Which platforms make sense in 2026?

• Instagram: products, consumer services and visual niches such as beauty, food, interiors and fashion.
• Facebook: audiences over 35, local communities, B2C services, lead form ads.
• TikTok: younger audiences and products that show well in short video.
• Telegram channel: expert content, news and repeat customers.
• LinkedIn: B2B, hiring and the founder's personal brand.

Two platforms are usually enough at the start. We add more once the first ones bring steady leads.

How do you measure SMM results?

The key numbers are lead count and cost per lead. Supporting metrics are reach, engagement, saves and site visits. Site leads are tracked in GA4 and Google Tag Manager with UTM tags; direct message leads are tagged in the CRM (KeyCRM, HubSpot or Pipedrive). Each month we compare social cost per lead with other channels.

Who is turnkey SMM for?

• Businesses without an in-house marketer that need a steady flow of enquiries from social media.
• New brands that need to become known in their city or niche quickly.
• Companies with an SMM manager but no paid ads or analytics.

What do we need from you?

Access to your pages and ad account, logo and brand style, photos and videos of products or services, answers to the brief, an ad budget, and a person who approves content quickly and handles complex customer questions.

A project from our portfolio

For Cookiddoo, cooking classes for kids in Ottawa, we built the marketing strategy, edited a series of ad videos for Facebook and Instagram, then launched and optimised Meta ads. The ads bring a steady flow of participants, and many classes fill up well in advance.

See also: Facebook ads, Instagram ads, TikTok promotion, how to build a content plan and where to start with social media promotion.

FAQ

How much does turnkey SMM cost?

It depends on the number of platforms, posts and videos, shoots, ad volume and moderation. The ad budget is paid separately. We give an estimate after a brief.

When will the first leads come?

With ads, in the first weeks after launch. Ads go live within a few working days after access and creative approval.

Who replies to followers?

We can, using agreed templates, passing complex questions to your manager. Or your team replies and we monitor response speed.

Do I need a website if I have Instagram?

A profile and lead forms are enough for ads. A website adds leads from Google and makes the brand more credible.

How do I know SMM is working?

Look at the number of leads from social media and the cost per lead. You get a monthly report with these numbers.

Want one team to run your social media and bring leads? Tell us about your business and we will suggest platforms, a first-month plan and a report format.

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