Analysis of an Organization's Strengths and Weaknesses

The first step toward effective strategic planning is analyzing the organization's strengths and weaknesses. It shows what is holding the business back and what it should rely on in the future to improve things quickly. Marketing MIX mmix.ua will help the organization's management understand why they need an analysis of their business's strengths and weaknesses, and will carry out a thorough study based on our own experience and the specifics of the particular firm.

How it is done

A SWOT analysis of a company's strengths and weaknesses gives objective information only when it is carried out without mistakes. In-house managers should run this kind of study regularly if the company is growing steadily against its competitors. For a deeper analysis, it is better to turn to the specialists at Marketing MIX, who can give a more objective view by looking at the situation from the outside.

The method is based on focus groups and questionnaires. First, the company's employees are brought together and given a chance to share their opinions. A similar group is formed from regular customers. Their answers are used to draw up a questionnaire, which every employee then fills in (a mandatory condition – the questionnaires must be anonymous).

External and internal factors

A SWOT analysis involves a close study of both the situation inside the company and the external factors that affect it.

Internal factors include:

• production technology;
• product storage and sales methods;
• logistics;
• the marketing and advertising department;
• availability and adoption of innovative technologies;
• workforce potential (staff qualifications, motivation, etc.);
• facilities and equipment.

The external analysis looks at:

• the political situation;
• the legal framework;
• competition and market conditions;
• consumer demand, etc.

Managers study each point in depth to help solve any problems, if there are any.

Results

The results of the study are organized into a system and make it possible to answer the following questions.

1. Does the company have potential that could become its strength?
2. What percentage of its strengths does the firm actually use?
3. Could its weak spots make the business vulnerable to competitors and the market as a whole?
4. Which problems need to be solved urgently?
5. What prospects will open up for the company if certain technologies, resources or extra money become available?

Based on the detailed SWOT analysis report, our marketers help companies in Kyiv and other cities of Ukraine shape their strategy for further growth.

For high-quality research results and a promising development strategy for your business, we recommend ordering an analysis of your organization's strengths and weaknesses from Marketing MIX.