Building a Website for a Residential Complex

Residential complex website development — one of the priority channels for selling real estate. Many developers struggle to use this marketing tool rationally and professionally.

A residential complex website has one main task — to inform potential clients and prompt them to take the target action (buying an apartment).

With its own website, the owner of a residential complex can give potential buyers all the information they need:

• location;
• apartment design, area, layout; 
• price per square meter;
• sales department contact details;
• permits and other documentation, etc. 

Residential complex websites: which type to choose?

Marketing MIX specialists build two types of websites for property developers:

1. Single-page.
2. Multi-page.

A residential complex landing page (a single-page website) gets more conversions. Compared with multi-page sites, single-page sites show this figure 30-50% higher on average. 

A single-page site is easy to take in. This option suits clients who want to focus the target group's attention on a specific solution, campaign or promotion.

Multi-page websites are best for clients who carry out work in several stages and want to show this clearly. 

The information is updated regularly, so the developer can share news and current information with potential clients in good time. This approach keeps the target group's attention at all times.

From an SEO point of view, multi-page sites are more profitable, because after 6-8 months of SEO promotion you can earn a profit from organic traffic.

List of services

Marketing MIX offers each client unique, individual solutions built without templates or standard patterns.

Our services include:

• website creation;
• interface design for the website;
• programming, assembly and responsive layout;
• testing and debugging of the web project;
• SEO promotion, etc.

How we work

You can contact our marketing company's specialists in any way convenient for you. To help us better understand your preferences, we recommend filling in a brief.

After that, the work follows this sequence:

1. Market analysis and preparing an offer for the client.
2. Agreeing on the technical specification.
3. Signing the contract.
4. Website development.
5. Design (layout of elements, visual concept).
6. Presenting the website mockup to the client.
7. Front-end coding, animation, connecting the admin panel.
8. Adding content.
9. Handing the project over to the client.

Marketing MIX offers a full range of website development services for property developers. Contact us right now to get the best website and the right solution for your business project.