How to give an SMM manager access: Instagram, Facebook, Google Business Profile and TikTok

Give an SMM manager access through their own account or email and keep company passwords to yourself: a Meta business portfolio for Facebook and Instagram, Users in Google Business Profile, and TikTok Business Center. Access is removed in one step.

Sharing a company account password with a contractor is risky: it is hard to revoke, and you cannot tell who did what. All major platforms let you grant access by email or personal account and remove it in one step.

How do you give access to Facebook and Instagram?

The simplest route is a business portfolio in Meta Business Suite (formerly Business Manager). Add your Facebook Page and professional Instagram account to the portfolio, invite the team member by work email and assign the assets they need with full control or partial access. The step-by-step process is in our guide on sharing Facebook and Instagram access through Meta Business Suite.

Without a portfolio, grant access from the Facebook Page itself: Settings → Page access. Facebook access gives admin-level control, while task access limits someone to posts, messages, ads or insights. A Page must always keep at least one person with full control.

How do you give access to an agency?

If an agency runs your social media, add it as a partner. In Business settings open Users → Partners → Add and enter the agency's business portfolio ID. Then choose the assets: the Page, Instagram and the ad account. The agency assigns access to its own staff, and you see a single partner you can remove at once.

What permissions are needed for paid social ads?

To run ads, the manager needs access to the ad account in the same portfolio: Accounts → Ad accounts → Assign people. For running campaigns choose campaign management; for reports, view performance only. The payment method and billing details stay with the owner.

How do you give access to Google Business Profile?

Open the Business Profile → More → Business Profile settings → People and access → Add. A Manager role is usually enough for an SMM manager: they can edit details, publish posts and reply to reviews, but cannot add or remove users. New owners and managers get some permissions only after 7 days.

How do you give access to TikTok?

Access to a TikTok account is granted through TikTok Business Center. A Business Center admin adds the person under Users, then opens Accounts → TikTok accounts, selects the account and assigns the member with the required permissions.

What permissions should an SMM manager get?

How do you remove access when the contractor changes?

• Meta: Users → People or Partners → select → Remove.
• Google Business Profile: People and access → select the person → Remove.
• TikTok Business Center: remove the member under Users.

Afterwards, check that at least two people with full control remain in the portfolio.

Team routine

• Grant access to each person’s own account and avoid shared logins.
• Assign the minimum permissions for the task and turn on two-factor authentication.
• Review the user list every quarter and remove people who no longer work on the project.

We set up access this way on every social media marketing and Google Business Profile project.

Sources

• Meta: add people to a business portfolio
• Facebook Help: give, edit or remove Page access
• Google Business Profile: manage users
• TikTok Business Center: grant access to TikTok accounts

FAQ

Can I give an SMM manager access without a password?

Yes. Meta, Google Business Profile and TikTok grant access by the person’s email or own account. The company password stays with the owner.

What access should a contractor get in Meta?

Partial access to the assets they need only: the Page, Instagram and ad account. Keep full control of the portfolio with company staff.

Why can’t a new Google Business Profile manager edit everything at once?

Google restricts some actions for new owners and managers for 7 days. It protects the profile from takeover.

What if a former contractor is the only admin?

Ask them to hand over full control. If they cannot be reached, recovery goes through Meta or Google support with company documents, and it takes time.

How often should access be reviewed?

Every quarter and whenever a contractor changes or an employee leaves.

Looking for a team to run your social media or Google listing? Tell us which platforms you use, and we will propose a work plan and access setup.

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