How to do a marketing analysis if you are not a marketer

July

2020

How to do a marketing analysis if you are not a marketer

If you own a business and want to improve its results, you need a thorough marketing analysis of the market to build an effective strategy for promoting your business. Can you run this kind of research yourself without being a marketer?

How can a non-specialist do a marketing analysis?

Even without being a professional marketer, you can do a perfectly solid analysis of your business processes. The work goes in several stages. For a basic marketing analysis, take these steps in order:

Collect enough data — about the product itself, about the business as a whole, about the target audience interested in this product, and finally about your competitors' products and companies.
Study the collected material carefully and analyze it seriously.
Draw conclusions and generate interesting ideas.

At the analysis stage, monitor social media for mentions of your business. Gather as much information as possible about strengths and weaknesses, so you can eliminate risks and use the opportunities that open up to make the business more successful.

Study the reviews of your own products and of your competitors' offers carefully. It is important to take into account both positive and negative comments, so you can avoid your competitors' mistakes.

Analyze your target audience, because it is crucial to study the needs of potential customers and understand how they feel about the company's products and activities. Once you focus on a narrow audience segment, it is easier to shape offers specifically for it.

If you lack the time or skills for marketing research, hire professionals - the "Marketing MIX" company. Our team will help you gather enough material for analysis and for working out the best marketing strategy.

Target audience — what do you need to know about it?

To work with your target audience effectively, you need to collect the most complete information about it:

which social categories make up the target groups;
which products or services interest them;
their income level and which financial categories of buyers they belong to;
what problems they have;
what requirements they have for a given product;
why they choose your product/service specifically;
which factors influence the decision to buy your product;
what makes them unhappy with the product;
what attracts customers to your company;
who actually makes the purchase decision — husband, wife, parents, friends and so on.

Taking all these characteristics of potential consumers into account, you can target your products very precisely at a specific segment of buyers.

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