What is a personal website for?

Use a personal website to explain your services, present your work and manage enquiries.
galaxy-star

09

June

2020

What is a personal website for?

A personal website gives a specialist or small company one address for services, work examples and contact details. Judge its usefulness against a specific purpose: booking a consultation, requesting a proposal or reviewing a portfolio.

Build a useful first version

Explain who you help and which problems you take on. Describe how you work, how pricing is determined and what visitors should do next. Include verified examples of your work and obtain permission before publishing testimonials.

  • Introduce the specialist or team.
  • Define the scope of each service.
  • Show a portfolio that explains your contribution.
  • Provide an enquiry form, contact details and a clear response process.

Bring visitors to the site

Include the address in profiles, presentations and material your audience actually uses. For search, prepare useful service pages, clear headings and internal links. Google's SEO guide explains how to make pages accessible to search; results depend on content and competition.

Keep it useful after launch

Assign someone to handle enquiries and check that notifications arrive. Update your portfolio, service terms and contact details. Keep the domain and account access under the owner's control, and budget for backups and support.

Assess the site by relevant enquiries and how well it supports customer conversations. Having a website does not guarantee orders. Start with a small set of pages to test the idea, then expand when you have clear requirements.

Related resources and services

Sources

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