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Website development starts with a goal: what should a visitor do — send an enquiry, buy or book. Then come the brief, structure and prototype, content and the list of integrations. After that you choose the platform and fix the timeline. Key pointsDefine…

Choose a promotion channel by three factors: whether customers search for your product on Google, how much time you have until the first sales and what budget is available. Google Ads works fastest, SEO lasts longest, and social ads introduce new products.…

SEO brings enquiries without paying per click, but it has a flip side: the first noticeable results usually appear after about three months, rankings shift after Google updates, and technical errors or spam links can set a website back. Key pointsThe…

A brand strategy is developed in six steps: market and customer research, choosing a positioning, writing the value proposition, setting communication rules, selecting channels and defining metrics. The result is a short document the team and contractors…

The biggest marketing strategy mistakes are copying the market leader, goals without numbers, no analytics and a single channel for enquiries. You can spot each of the nine below in one evening using GA4, your CRM and your ad account. Key pointsBuild…