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Competitor website analysis answers a specific business question: how to improve a service page, sharpen your offer or plan a catalogue. You compare offers, structure, the customer journey, content and search visibility, then turn the findings into a…

The scope of website improvements comes from problems you can observe: where enquiries get lost, what slows editors down, which pages respond slowly. Each problem needs an example, an expected outcome and a way to test it. Then the estimate is accurate.…

Custom website design is a layout created for one company's brand, audience and goals, without a ready-made template. It is drawn in Figma from an approved prototype: the home page, inner pages, the mobile version and a component kit for development.…

Brand positioning is the place a company holds in the customer’s mind relative to competitors. There are eight basic strategies: by competitor, category, audience, benefit, price, use case, attribute and prestige. You choose one as the main strategy.…

A website prototype is a layout of pages and the links between them, without the final design. It shows where blocks sit, where buttons lead and how a visitor reaches an enquiry. It is approved before design and coding to avoid reworking the finished…