Blog

The Marketing MIX blog covers the work we do for clients every day: website and online store development, SEO, Google Ads, paid social, SMM and GA4 analytics. Articles are grouped by category. Each one answers a specific question: how long development takes, what to prepare before a Google Ads launch, how to check a site in Search Console.

The studio has been working since 2014. We build a landing page in up to 3 working days, a website in up to 10 and an online store in up to 15 after the brief is agreed. Need help with your project? Open the service page and send a request.

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02

July

2020

How to Do a SWOT Analysis of a Website Based on Competitors

A competitor-based SWOT analysis compares your website with 3–5 competitors across four blocks: the site’s strengths and weaknesses, and the market’s opportunities and threats. The result is a matrix of facts and a task list for the website, SEO and advertising.…

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01

July

2020

How to do a marketing analysis if you are not a marketer

You can run a marketing analysis without marketing experience in four steps: collect product and sales data, describe your customers, study competitors and channels, and draw conclusions. Free tools are enough: GA4, Search Console, Google Trends and your…

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09

June

2020

How to Create a Website: Three Ways and How to Choose

There are three ways to create a website: build it on a platform like Wix or Tilda, set up WordPress with a freelancer, or hire an agency. Businesses that need enquiries from Google usually choose an agency, which is responsible for structure, SEO and…

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09

June

2020

What is a personal website for?

A personal website brings a professional's services, work samples, reviews and booking options together at one address. Psychologists, doctors, lawyers, coaches and consultants use it so clients can find them on Google and book without long back-and-forth.…

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09

June

2020

Choosing a website developer: a supplier checklist

Trust your business website to a contractor who shows live sites with similar tasks, works under a contract, registers the domain and access in your name, and describes stages, timelines and support up front. You can check all of this before paying. Key…

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