Blog
The Marketing MIX blog covers the work we do for clients every day: website and online store development, SEO, Google Ads, paid social, SMM and GA4 analytics. Articles are grouped by category. Each one answers a specific question: how long development takes, what to prepare before a Google Ads launch, how to check a site in Search Console.
The studio has been working since 2014. We build a landing page in up to 3 working days, a website in up to 10 and an online store in up to 15 after the brief is agreed. Need help with your project? Open the service page and send a request.
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13
May
2020
Company Competitiveness Analysis and Assessment
Company competitiveness is the ability to win customers from specific rivals in your segment while keeping your margin. You assess it by comparing criteria that matter to customers: price, quality, speed, service and visibility.In shortFirst name the…
13
May
2020
Analysis of an Organization's Strengths and Weaknesses
A strengths and weaknesses analysis assesses a company's internal resources against competitors: product, sales, marketing, people and finance. It relies on facts and forms the internal half of a SWOT analysis.In shortStrengths and weaknesses are internal…
13
May
2020
Analysis of Alternatives and Strategy Choice
Strategic alternatives analysis compares two to four realistic growth paths against the same criteria: market, resources, risk and time to results. The choice comes after a SWOT analysis and a competitor review.In shortAn alternative is a concrete path:…
05
May
2020
How to choose a CRM for a Ukrainian business
Choose a CRM around the customer journey: enquiry, payment, delivery and repeat purchase. Ukrainian retailers usually shortlist KeyCRM and SalesDrive; B2B and service companies look at Pipedrive and HubSpot.In shortMap the enquiry journey and the points…
30
March
2020
Secrets of promoting construction websites
Promoting a construction website comes down to matching each search with the right page: separate pages for every service, project type and area, a portfolio of real projects and a Google Business Profile. First noticeable results take about three months.…
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