Social Media Marketing
In this category we write about promoting a business on Instagram, Facebook and TikTok: building a content plan, choosing what to post, and when to add Meta Ads Manager or TikTok Ads campaigns. We also cover measurement. Followers and reach say little about sales, so we connect social channels to the website through GA4 and UTM tags and count enquiries.
Launching social ads takes a few working days after we receive access to your pages and ad account. If you need a team to run your accounts, see the services below.
Related services
Send links to your social profiles and we will suggest a plan.
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23
November
2022
Turnkey SMM
Turnkey SMM means one team runs your brand’s social media: strategy, content plan, posts and video, publishing, paid ads, replies to followers and a monthly report. You approve the plan and receive leads. In shortOne team covers everything from strategy…
04
October
2021
How to Build a Content Plan for Your Website and Social Media
A content plan is a table that lists the topic, goal, format, channel, owner and publish date for every piece. For a website it is built from customer search queries; for social media, from audience questions and objections. In shortA content plan answers:…
17
June
2021
YouTube income tax for Ukrainian creators: US withholding and Ukrainian declaration
Google withholds US tax on YouTube earnings from US viewers. With the AdSense tax form, a Ukrainian creator pays 10% under the treaty. In Ukraine the same income is taxed at 18% personal income tax plus 5% military levy. In shortWithholding applies to…
31
May
2021
Shopping on TikTok: how TikTok Shop developed
TikTok Shop is TikTok’s built-in store, where people buy straight from a video, live stream or profile. In 2026 it runs in the US and ten European countries. In Ukraine, TikTok sells through websites and ads instead. In shortIn 2021 TikTok tested in-app…
19
May
2021
YouTube’s 2021 plans: what launched and how it works now
Nearly all of YouTube’s 2021 plans shipped: Shorts became a format with an ad revenue share, shopping from videos grew into YouTube Shopping, and “Applause” launched as Super Thanks. For businesses, the parts that matter are Shorts and video search. In…
