Social Media Marketing

In this category we write about promoting a business on Instagram, Facebook and TikTok: building a content plan, choosing what to post, and when to add Meta Ads Manager or TikTok Ads campaigns. We also cover measurement. Followers and reach say little about sales, so we connect social channels to the website through GA4 and UTM tags and count enquiries.

Launching social ads takes a few working days after we receive access to your pages and ad account. If you need a team to run your accounts, see the services below.

Related services

Send links to your social profiles and we will suggest a plan.

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13

May

2021

Photo, video or carousel: what to post on Instagram

On Instagram, Reels work best for reaching new people, carousels for saves and detailed explanations, and photos for news and close-up product shots. Match the format to the post’s job and check it against your own stats. In shortThe old verdict that…

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27

April

2021

Facebook audio after the launch of Live Audio Rooms

Facebook launched Live Audio Rooms in June 2021 as its answer to Clubhouse. In 2022 Meta folded the rooms into Facebook Live and shut down podcasts and Soundbites. The rumoured standalone Clubhouse-style app never shipped. In shortIn spring 2021 the press…

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