Social Media Marketing

In this category we write about promoting a business on Instagram, Facebook and TikTok: building a content plan, choosing what to post, and when to add Meta Ads Manager or TikTok Ads campaigns. We also cover measurement. Followers and reach say little about sales, so we connect social channels to the website through GA4 and UTM tags and count enquiries.

Launching social ads takes a few working days after we receive access to your pages and ad account. If you need a team to run your accounts, see the services below.

Related services

Send links to your social profiles and we will suggest a plan.

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15

September

2023

Effective Social Media Promotion: 7 Methods

Effective social media promotion rests on seven actions: pick platforms by audience, set up the profile for enquiries, post short videos and useful content, run targeted ads, work with creators, reply in comments and DMs, and count the leads. In shortChoose…

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13

September

2023

How to develop an effective marketing strategy

A marketing strategy is built in seven steps: goals, market and competitor analysis, audience profile, positioning and offer, channel choice with budget, metrics and a rollout plan. It rests on your own sales and customer data. In shortA strategy answers…

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27

June

2023

Video marketing on YouTube

YouTube video marketing is a system: a clear channel goal, video topics taken from real queries, SEO for every video, Shorts for reach, Google Ads and lead tracking in GA4. A channel without a system gets views but rarely sales. In shortYouTube videos…

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23

June

2023

How to order a YouTube video: plot development and filming

To order a YouTube video, start with a brief: the goal of the video, the viewer, and the one question it answers. The studio then writes the script, films, edits and uploads it with a title, description, chapters and thumbnail. In shortGoal and viewer…

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02

June

2023

How to Launch Social Media Promotion: Where to Start

Social media promotion starts with a goal and a metric: how many leads you need and at what cost. Then pick one or two platforms, set up the profile, plan a month of content and run a small ad test. In shortFirst, a numeric goal: leads, sales or bookings,…

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