Blog
The Marketing MIX blog covers the work we do for clients every day: website and online store development, SEO, Google Ads, paid social, SMM and GA4 analytics. Articles are grouped by category. Each one answers a specific question: how long development takes, what to prepare before a Google Ads launch, how to check a site in Search Console.
The studio has been working since 2014. We build a landing page in up to 3 working days, a website in up to 10 and an online store in up to 15 after the brief is agreed. Need help with your project? Open the service page and send a request.
Related services
Describe your task and we will reply during business hours.
Send a requestTelegramWhatsApp
04
June
2021
Lead magnet: what it is, types and how to create one
A lead magnet is a free, useful resource people get in exchange for their contact details: a checklist, template, calculator, mini-course, trial audit or discount. It solves one specific customer problem and leads towards your main product. In shortA…
31
May
2021
Shopping on TikTok: how TikTok Shop developed
TikTok Shop is TikTok’s built-in store, where people buy straight from a video, live stream or profile. In 2026 it runs in the US and ten European countries. In Ukraine, TikTok sells through websites and ads instead. In shortIn 2021 TikTok tested in-app…
19
May
2021
YouTube’s 2021 plans: what launched and how it works now
Nearly all of YouTube’s 2021 plans shipped: Shorts became a format with an ad revenue share, shopping from videos grew into YouTube Shopping, and “Applause” launched as Super Thanks. For businesses, the parts that matter are Shorts and video search. In…
18
May
2021
Running marketing promotions: types, mechanics and launch
A marketing promotion is a time-limited offer for customers: a discount, gift, bonus, contest or referral scheme. It pays off when it has a measurable goal, calculated margins, clear rules, its own landing page and a way to track sales. In shortStart…
13
May
2021
Photo, video or carousel: what to post on Instagram
On Instagram, Reels work best for reaching new people, carousels for saves and detailed explanations, and photos for news and close-up product shots. Match the format to the post’s job and check it against your own stats. In shortThe old verdict that…
DUNS Number: 68-606-2061
NCAGE Number: A3G3J
"INNOVA CONSULTING GROUP"
