Blog
The Marketing MIX blog covers the work we do for clients every day: website and online store development, SEO, Google Ads, paid social, SMM and GA4 analytics. Articles are grouped by category. Each one answers a specific question: how long development takes, what to prepare before a Google Ads launch, how to check a site in Search Console.
The studio has been working since 2014. We build a landing page in up to 3 working days, a website in up to 10 and an online store in up to 15 after the brief is agreed. Need help with your project? Open the service page and send a request.
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02
June
2020
Content marketing: how to build a practical plan
A content marketing plan is a table of topics where every row has a customer question, a format, an author, a date and a success metric. Build it from real buyer questions, check it against search data and track results in GA4. Key pointsTake topics from…
02
June
2020
Business Advertising: Mass Media or the Internet
For most small and mid-sized businesses, online advertising brings measurable leads sooner: Google Ads, Meta Ads and search show what each enquiry costs. Mass media makes sense when you need wide regional reach or an audience that spends little time online.…
02
June
2020
Internet Promotion of B2B Companies
A B2B company is promoted online through a website that answers buyers' questions, SEO and expert content, search ads on narrow queries, LinkedIn and email. Results are measured by deals in the CRM, because sales cycles are long and several people make…
02
June
2020
Customer Loyalty: Ways to Achieve It
Customer loyalty is a customer's willingness to buy from you again and recommend you to others. It is measured with NPS, repeat purchase rate and churn, and built through service, fast replies, personalised offers from a CRM and review management. Key…
02
June
2020
Why You Need to Define Your Target Audience and How to Do It
A target audience is the people or companies whose problem your product solves and who will pay for it. Define it from CRM and GA4 data, interviews and the 5W method, then test it with small ad campaigns. Key pointsWithout a defined audience, ads reach…
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