Marketing analysis of the market / consumers

The current situation with the public availability of information provokes people to develop entrepreneurship "blindly". Only a few are engaged in studying the competitors' market, drawing up a portrait of the consumer and forming their target audience, because everyone needs to do this. All these processes are combined in one concept - market analysis But what is this analysis and why is it needed?

Answering the question "what is marketing analysis"

Marketing analysis means a comprehensive study of the market for goods and services in order to develop an effective strategy for an entrepreneur. This area will help to avoid many problems at the stage of setting up your own business and is the basis for successful activity in today's environment. And Marketing MIX is ready to provide comprehensive marketing research services on favorable terms.

The need for market research

Such research allows us to quickly find free niches within the market and understand consumer needs. At the same time, it is important to be able to specify market goals and have an idea of the components of the process.

Products - how developed is the market in this niche and what is the share of the organization's products.
Market structure - research of market conditions, marketing capacity, and assessment of trends.
Consumers - what demand is expected and what the target audience expects from the company.
Target segment - how promising the market segments are in terms of the field of activity.
Unoccupied niches - market research of the environment, which allows to find free cells and new sources of product sales.
Competition is a detailed assessment of rivals, which is necessary to determine the strengths and weaknesses of the company.
Prices - comparison of price offers from competitors and industry structures.

Clear information on all points will help you avoid working on unnecessary data. By identifying the main goal, you will be able to develop a marketing plan and adopt the most productive market research methods. If you are convinced that you need effective marketing research tools that will significantly reduce the cost of searching and processing data, as well as increase business profitability, then you should order such a service from us.

Areas of marketing activity

Our experts use innovative approaches and analysis methods in their work. This allows us to provide full-fledged marketing services in the following areas.

Study of the products and services provided by the company (assortment, economic efficiency and profitability, sales and demand dynamics).
Marketing analysis of consumers (formation of the target audience, motives and incentives for making a purchase, study of the object of loyalty and the size of the average check).
Study of the website and its promotion methods (research of marketing activities, evaluation of the tools used, checking possible activities that are not used by the main market players).
Competitiveness analysis (competitiveness of the presented value, competitors' activity, market distribution by dynamics and study of the discount policy with its frequency).

At the same time, do not think that you need to do a detailed analysis frequently. The results obtained are inherently fundamental, which means that the strategies laid out in points will work successfully for at least 2-3 years.

Successful market/consumer analysis is simple

Marketing MIX specialists are ready to provide a high-quality marketing plan and help you implement all the recommendations in practice. We offer:

create a personal strategy, according to which the goals of promotion and target audience will be fundamental;
implementation of expert tactics by an experienced team of specialists in this field;
achieving positive results of our cooperation - increasing business profitability, regardless of its environment and specifics;
multicompetent, reasonable and multivariate forecasts.

Any commercial organization in Kyiv or Ukraine can use our services. There are no unsolvable tasks for us, see for yourself.