Bankrut Legal Center: website and SEO

For the Bankrut legal center, a law firm focused on company bankruptcy and liquidation, we built a website and ran SEO: bankruptcy keyword research, long-tail queries, a content marketing blog and Google Ads.

  • Client: Bankrut legal center, bankruptcy and liquidation
  • Project type: law firm website
  • Scope: development, SEO, blog, Google Ads
  • Result: 30 visits before, 440 after

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Client and brief

Bankrut is a specialised law firm handling company bankruptcy and liquidation in Ukraine. The brief: a functional website that attracts search traffic for bankruptcy questions in Kyiv and across Ukraine.

People search for legal services with many narrow phrasings. Each one needs its own page or article.

What we did

  • prototype, design and front-end;
  • a keyword map on bankruptcy, including long-tail queries;
  • content optimisation for those keywords;
  • a blog section for content marketing;
  • internal link weight redistributed to the home page;
  • off-page optimisation and Google Ads campaigns.

Technologies: HTML5, CSS3, JavaScript, on-page SEO, Google Ads, UK / RU versions.

Result

The case result card records 30 visits before and 440 after. The website is live in Ukrainian and Russian. Mykola Kravets, partner at the firm: “a reliable partner able to solve complex and non-standard tasks”.

Client website: банкрут.укр

Need a similar project?

A website for a law firm or notary practice takes up to 10 working days after the brief is agreed and the materials are in. SEO usually shows first noticeable results in about 3 months; Google Ads campaigns go live a few working days after we get access. We write copy within professional ethics rules: no promised outcomes, no comparisons with other lawyers. Tools: GA4, GTM, Search Console, Google Ads.

Related services: Law firm website development · Search Engine Promotion (SEO)

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Work structure

Consultation / briefing

Decide with the direction and functionality of the site
Conducted an analysis of competitors in the subject of the site

Prototyping

Created a page layout using schematic and conditional elements

Design drawing of the project

An individual design based on the analysis of competitors and the principle of usability

Design approval

Showing design to the customer, its approval or revision

Creation of the html layout

Translated graphic design into a language that browsers understand using HTML5 and CSS3
Created Interactive JavaScript Technology
Introduced cross-browser compatibility

Domain registration and purchase

We chose the most suitable domain for the site

Choosing a hosting and installing a content management system

We connected a hosting that provides a good site loading speed
Installed CMS MODx (storage space and accessibility 24/7 of all site files)

Site Content


Filled the site with unique thematic information - “content”

SEO optimization


Conducted internal optimization, for full relevance of pages to search queries

Active work is underway on external optimization so that the site is in the top 10 for basic queries

Project completion


Site commissioning and connecting SEO promotion on an ongoing basis

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Results in numbers

MMIX

Kravets Nikolay

During its work, Marketing Mix has established itself as a reliable partner capable of solving complex and non-standard tasks.

The specialists of this company have extensive experience in implementing tasks in the field of Internet marketing.

  • collected information on bankruptcy and found all the low-frequency queries to attract maximum traffic.

  • did content optimization for SN.
  • Created a “Blog” page for internal content marketing.
  • Redistributed the weight of all pages to the main page.
  • Actively conducted external optimization and contextual promotion.

Before

30visits

After

440visits

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Team

Design department

Our designers plan websites and apps: page structure, interface and visual style for your audience.

Front-end department

Our front-end developers turn designs into fast pages that work equally well on phones and desktops.

Programming department

Our programmers build the back end of websites, stores and apps and connect payments, delivery and CRM.

SEO departmentPromotion

Our SEO specialists research keywords, run technical audits, optimise pages and report on rankings and enquiries.

Marketing departmentAttraction

Our marketers study your market, competitors and channels and build a promotion plan with a budget.

Team

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