Nazad.in.ua: website and promotion for commercial law attorneys
For Nazad.in.ua, a commercial law firm in Kyiv, we built a website with a clean design and a Reference section, and started promotion before handover: SEO on a keyword map, useful content and search ads.
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| Client | Nazad.in.ua |
|---|---|
| What we did | Website development, SEO, content, search advertising |
| Technology | MODX, HTML5, CSS3, JavaScript, search ads |
| Client website | nazad.in.ua |
Client and brief
Nazad.in.ua is a team of commercial law attorneys in Kyiv. They started with moving businesses from Crimea to mainland Ukraine; today the site works as an online legal consultation.
The brief: an open, well-organized site where a client quickly finds the answer to their question and contacts a lawyer.
What we did
- Briefing, competitor review, prototype and design.
- HTML5/CSS3 and JavaScript, MODX CMS setup.
- A menu to the right of the text for quick moves between pages.
- A Reference section: useful articles attract search traffic and turn readers into enquiries.
- Keyword map collected and kept up to date, texts optimized.
- Natural links earned by useful content, plus search ads.
Result
The project card records 70 visits before and 3,200 after. Deputy director Yevhen Tytarenko writes in his review that enquiries started before the site was handed over, and by the end of the work it had about 250 visitors a day.
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We now build a law firm website in up to 10 working days after the brief is agreed and the materials are in. Search ads go live a few working days after we get access; first visible SEO results take about 3 months.
About the service: Law firm website development. See also: Google Ads Management (PPC).
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Work structure
Negotiated the direction and functionality of the site
Conducted an analysis of competitors in the subject of the site
Created a page layout using schematic and conditional elements
Created an individual design by analyzing competitors and the laws of usability
Showing design to the customer, its approval or revision
Translated graphic design into a language that browsers understand using HTML5 and CSS3
Created Interactive JavaScript Technology
Introduced cross-browser compatibility
We chose the most suitable domain for the site
We connected a hosting that provides a good site loading speed
Installed CMS MODx (storage space and accessibility 24/7 of all site files)
Filled the site with unique thematic information - “content”
Conducted internal optimization, for full relevance of pages to search queries
Actively see work on external optimization, for the site to enter the top 10 for basic queries
Results in numbers
Titarenko Eugene
Work completed on time. I was pleased that the process was organized so that the promotion of our site began before the change. Thanks to this, requests began to come from the site immediately, and by the time the work on creating the site was completed, we already had about 250 visitors a day.
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Collection and constant updating of AE.
- Made optimization of unique texts for key queries.
- Added a “Help” page to collect traffic that can be converted to customers.
- They made a menu to the right of the texts for convenient navigation between pages.
- Promotion is carried out through natural links through useful content.
- We also use contextual advertising.
Before
70visits
After
3200visits
Our case studies
Team
Our designers plan websites and apps: page structure, interface and visual style for your audience.
Our front-end developers turn designs into fast pages that work equally well on phones and desktops.
Our programmers build the back end of websites, stores and apps and connect payments, delivery and CRM.
Our SEO specialists research keywords, run technical audits, optimise pages and report on rankings and enquiries.
Our marketers study your market, competitors and channels and build a promotion plan with a budget.
Contact us
We will answer all your questions.
DUNS Number: 68-606-2061
NCAGE Number: A3G3J
"INNOVA CONSULTING GROUP"
