Fairy Chest: online store for handmade jewellery
For the Fairy Chest handmade jewellery brand we built an online store on WordPress: catalogue, product page, cart, online payment and SEO at launch. The case records 0 → 500 visits.
Client and task
Fairy Chest sells handmade jewellery: necklaces, bracelets, brooches and earrings. The task was a storefront where each piece looks good in photos and a clear path from the catalogue to payment.
What we did
- Market and competitor analysis, page prototypes, a design built around product photos.
- Catalogue with sections by jewellery type, product page, cart.
- Coding of animated elements and pop-up forms, programming, mobile-friendly layout.
- Online payment integration, WordPress installation, hosting.
- On-page SEO at launch, testing of features and usability.
Technologies: WordPress, HTML5, CSS3, JavaScript, online payment, responsive layout, SEO at launch.
Result
The “Results in numbers” block further down the page records 0 visits before and 500 after. These figures come from the case data; we do not publish other metrics. In her review the store director specifically mentions help with SEO at launch.
Client website: fairychest.art
Need a similar project?
We launch online stores on WooCommerce, Shopify and MODX with LiqPay, WayForPay or Monobank payments and Nova Poshta API delivery. Timeline: up to 15 working days after the brief is approved and materials are received.
Related services: Turnkey online store, SEO services.
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Work structure
Discussed the direction and functionality of the site
Analysed competitors in the niche
Created page wireframes with schematic elements
Created a custom design based on competitor analysis and usability principles
Presented the design to the client, approved or revised it
Turned the design into HTML5 and CSS3 code
Built interactive elements in JavaScript
Ensured cross-browser compatibility
Chose a domain that fits the business
Connected hosting with good loading speed
Installed WordPress
Filled the site with unique content on the topic
Did on-page optimisation so the pages match search queries
Continued with off-page work for the main queries
Handed over the site and connected ongoing SEO promotion
Results in numbers
Natali
Working with Marketing MIX is convenient and pleasant. They know marketing tools and CMSs well, find solutions for clients’ ideas, are always ready to answer every question and suggest how to do things better. They built my online store for handmade designer jewellery and helped with SEO optimisation at launch. I am happy with our cooperation. I recommend MMIX to everyone!
- Market analysis;
- Website prototypes;
- Website design;
- Product catalogue section;
- Product page;
- Cart;
- Coding of animated elements and pop-up forms;
- Programming;
- Payment system integration;
- Mobile-friendly layout for all devices;
- Functional and usability testing.
Before
0visits
After
500visits
Our case studies
Team
Our designers plan websites and apps: page structure, interface and visual style for your audience.
Our front-end developers turn designs into fast pages that work equally well on phones and desktops.
Our programmers build the back end of websites, stores and apps and connect payments, delivery and CRM.
Our SEO specialists research keywords, run technical audits, optimise pages and report on rankings and enquiries.
Our marketers study your market, competitors and channels and build a promotion plan with a budget.
Contact us
We will answer all your questions.
DUNS Number: 68-606-2061
NCAGE Number: A3G3J
"INNOVA CONSULTING GROUP"
