Sovershenstvo Training Center Project

For Natalia Zhehanska’s Sovershenstvo training center we built a brand website on MODX with an email capture form, researched keywords, optimised the content and launched Google Ads; the client says the first enquiries came soon after.

Client and task

Sovershenstvo is a team of coaches running personal growth trainings. The center needed a site that shows who runs the trainings, which programmes exist and how to sign up.

The brief: a modern, pleasant design, solid content, an email capture block and paid search promotion after launch.

What we did

• ran a briefing and reviewed competitor sites in the training niche;
• built a prototype and a custom design, approved with the client;
• coded the templates in HTML5 and CSS3 with JavaScript interactions and cross-browser testing;
• chose the domain and hosting, installed MODX;
• added an email capture block for newsletters;
• built the keyword set, optimised the copy and wrote unique meta tags;
• set up and ran Google Ads after launch.

The site runs on MODX, so the client edits pages and texts in the admin panel without touching code.

Result

The “Results in numbers” block below shows traffic before and after: 50 visits before, 400 after.

The client’s review on this page says the site was delivered on time and customers started coming from the site almost immediately after the ads went live.