Marketing Strategy Audit for Business

A marketing strategy audit checks whether your marketing still fits the business: goals and KPIs, audience, positioning, channel mix and budget, measured against data from the CRM, GA4 and ad accounts, with a report and an updated roadmap.

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In short

We check goals and KPIs, the client profile, positioning, channels, budget and the return of each channel.
Sources: interviews with management and sales, CRM, GA4, Search Console, ad accounts, client calls and chats.
Result: a report with findings and priorities, and a 6–12 month roadmap.
In our experience the audit takes 3–5 weeks, depending on data volume and interview schedule.
A separate marketing audit of channels and the website is available when the strategy is clear and tactics need work.

What the audit covers

Goals and KPIs. Whether marketing goals follow from business goals and how they are measured.
Audience. Who buys, why, and how that matches the current client profile.
Positioning. Offer, differentiation and messages compared with competitors.
Channels. SEO, Google Ads, Meta Ads, TikTok Ads, email, partners and offline channels.
Budget and return. Cost per lead and per sale by channel, based on CRM and GA4 data.
Sales handover. How leads reach sales, response time and lead quality.
Analytics. GA4, Google Tag Manager, Data Studio (formerly Looker Studio) reports and data gaps.
Roadmap. Priorities, budget split and KPIs for the next 6–12 months.

When the strategy needs an audit

Sales fall while marketing spend stays the same. The company enters a new market or launches a new product. Channels that worked for years stop bringing leads. Marketing and sales disagree about lead quality. Or nobody can say which channel brings the clients who actually pay.

Entering the UK or EU market

A strategy that works in Ukraine often needs a new audience profile, positioning and channel mix abroad. We review your plan for the new market: search demand in the target country, competitors, ad costs by channel and the website version for that market. The roadmap then separates the home market from the new one, with their own KPIs.

How the audit goes

Brief and data access. Goals, CRM, GA4 and ad accounts.
Interviews. Management, sales and clients.
Analysis. Audience, positioning, channels, budget.
Report. Findings and priorities.
Roadmap. Plan and KPIs for 6–12 months.

Marketing Strategy Audit process: brief and data access, interviews, analysis, report, roadmap — How the audit goes

How long does a marketing strategy audit take?

In our experience the audit usually takes 3–5 weeks. The term depends on the number of business lines, how complete the CRM and analytics data are, and the interview schedule.

If there is a deadline, such as a budget meeting or a market launch, we agree a shorter scope at the start.

What affects the cost

We quote after the brief. The price depends on:

number of products, markets and regions;
volume of interviews and client surveys;
depth of competitor analysis;
whether a new strategy is needed or only a check of the current one.

What we need from you

Business goals and the current marketing plan.
Access to the CRM, GA4 and ad accounts.
Marketing budgets and results for the last 12 months.
Time for interviews with management and sales.

What you get and how we measure it

The report ties each finding to data:

cost per lead and per sale by channel;
share of leads that become paying clients;
priorities with expected effect;
a roadmap with KPIs to track monthly.

Why an outside audit

An internal review tends to confirm existing decisions:

each channel owner defends their channel;
last-click reports credit the wrong channel;
positioning is judged from inside the company;
the roadmap stays on paper without KPIs.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.