Beauty salon website development at Marketing MIX gives a salon a site where a client picks a service and a master, sees real works and books a slot from the phone in under a minute.
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In short
- For beauty salons, nail and brow studios, barbershops, spa and cosmetology studios.
- Service menu, master profiles, works gallery, booking by widget, form or messenger.
- Local SEO and Google Business Profile so clients nearby find the salon on Maps.
- In our experience, a salon site is ready in up to 10 working days after the brief and materials.
- Our portfolio includes the site of Viktoria Starovoitova's nail aesthetics school and studio.
What is included
- Service menu. Categories and services with duration and what is included; prices on the site if you choose to publish them.
- Masters. Profiles with specialisation, training and works.
- Online booking. The widget of the booking system you use, or a short form and messenger buttons.
- Works gallery. Real photos of your work, optimised so the page loads fast on mobile.
- Gift certificates. A page and a request or payment form.
- Local SEO. Google Business Profile, map, schema.org BeautySalon markup.
- Analytics. GA4 events for bookings, calls and messenger clicks; Meta pixel for Instagram ads.

Does a salon with Instagram need a website?
Instagram shows the work, but it does not answer search queries like "manicure near me" or "brow lamination Kyiv". A site with a page per service and a verified Google Business Profile does. The site also holds the booking, the price list and the contacts in one place, and it is yours regardless of platform changes.
For salons that also teach, the site can have a separate courses section, as we did for a nail aesthetics school and studio with two audiences: studio clients and students.
How the work goes
- Brief. Services, masters, booking system, clients you want.
- Prototype. Home, service, master and booking pages.
- Design. Style in your brand colours with your photos.
- Development. CMS, booking, gallery, analytics.
- Content. Services, masters, works.
- Launch. SSL, Search Console, Google Business Profile.
How long does it take to build a beauty salon website?
In our experience, a beauty salon website is usually ready in up to 10 working days after the brief is approved and we have your materials: texts, photos, logo and access to the domain. That covers structure, design, development, content upload, basic on-page SEO and analytics.
The timeline depends on how fast you approve the prototype and design, whether the texts are ready or we write them, and the number of languages. Larger projects with integrations, personal accounts or data exchange with other systems get a timeline after the brief, once the scope is fixed. Search traffic comes later: with SEO, first noticeable results usually take about 3 months.
What affects the price
We send an estimate after the brief. The main factors:
- number of services and masters;
- booking system integration;
- custom design or adapted template;
- photography and copywriting;
- online payment for certificates.
What we need from you
- A short brief: who your clients are, which services matter most, which sites you like and why.
- Texts, photos and documents you already have; we write or edit the rest.
- Your logo and brand colours, if they exist.
- Access to the domain and hosting, or we register them for you.
- One contact person who approves the prototype, design and texts within a day or two.
- Photos of the salon and works, and access to your booking system if you use one.
What you get and how it is measured
You see bookings by service:
- bookings, calls and messenger clicks as GA4 events;
- Search Console queries for your services and district;
- calls and route requests in Google Business Profile.
Why build with a team
What we see on salon sites that bring few clients:
- booking hidden behind several clicks on mobile;
- heavy photos that load for seconds;
- no link with Google Business Profile.
Working with a Kyiv team remotely
We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.
Why clients trust us
- More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
- Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
- One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
- A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
- A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.
Case studies
- Viktoria Starovoitova nail aesthetics school and studio: website for a school and studio with services and course sections, animated forms and a responsive layout.
- Global Creative Masters, portal for beauty educators: education portal for beauty industry educators with personal accounts.
FAQ
How long does it take to create a beauty salon website?
In our experience, up to 10 working days after the brief is approved and photos and texts are received.
Can clients book online?
Yes. We embed the widget of your booking system or set up a short form and messenger buttons.
Should prices be on the site?
It is your choice. Many salons publish a price list; the site works either way.
How much does a salon website cost?
It depends on the number of services and masters, booking integration and design. We send an estimate after a short brief.
Can you promote the salon?
Yes. We run local SEO, Google Business Profile, Instagram and Meta Ads.
Related services
- Business card website
- Google Business Profile optimisation
- Instagram account promotion
- Instagram advertising
- Fitness club website development
Ready to start? Describe your task in the form below. A manager replies with questions or a work plan and an estimate.
