Pharmaceutical Company Website Development

Pharmaceutical company website development at Marketing MIX covers corporate sites for manufacturers and distributors: product catalogue, a section for healthcare professionals, a pharmacovigilance contact and content that fits the rules on medicines advertising.

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In short

  • For manufacturers, distributors and brand owners of medicines, supplements and medical devices.
  • Prescription-only products sit in a section for healthcare professionals; the public part covers the company and over-the-counter products.
  • Adverse event reporting form and contacts for pharmacovigilance on every page footer.
  • Timeline: up to 10 working days for a corporate site; a large catalogue with integrations is estimated after the brief.
  • Your regulatory team approves every product text before publication.

What a pharmaceutical website includes

  • Corporate section. About the company, production and quality standards such as GMP, certificates, management, careers.
  • Product catalogue. Product cards with form, strength, pack sizes, registration number and the approved patient leaflet as a PDF.
  • Section for healthcare professionals. Detailed product information behind a confirmation screen or registration, as required for prescription-only medicines.
  • Pharmacovigilance. A form and contacts for reporting adverse reactions, with data sent to your safety team.
  • Where to buy. Pharmacy chains and online pharmacies that stock your products.
  • Languages. Ukrainian and English versions with hreflang; more languages for export markets.
  • Analytics and consent. GA4 and GTM with a consent banner for visitors from the EU and the UK.
Pharmaceutical company website on a laptop
Pharmaceutical company website on a laptop

What rules shape a pharmaceutical website?

In Ukraine and in the EU, prescription-only medicines may not be advertised to the general public. In the EU this comes from Directive 2001/83/EC; in Ukraine, from Article 21 of the Law "On Advertising". That is why information about such products sits in a section for healthcare professionals. Over-the-counter products can be presented to consumers, but claims must match the approved product information.

We build the structure and write the copy; legal and regulatory review stays with your team. We do not add claims about efficacy that are not in the approved leaflet.

How the work goes

  1. Brief and compliance check. Audience, markets, products and the approval process in your company.
  2. Structure and prototype. Corporate, catalogue, HCP section and pharmacovigilance pages.
  3. Design. Style in your corporate identity, readable on any screen.
  4. Development. CMS, catalogue, HCP gate, forms, analytics, consent.
  5. Content and approval. Texts from approved sources; your regulatory team signs off.
  6. Launch. SSL, Search Console, backups, staff training.
Pharmaceutical Company Website Development process: brief and compliance check, structure and prototype, design, development, content and approval, launch
How the work goes

How long does it take to build a pharmaceutical company website?

In our experience, a pharmaceutical company website is usually ready in up to 10 working days after the brief is approved and we have your materials: texts, photos, logo and access to the domain. That covers structure, design, development, content upload, basic on-page SEO and analytics. A catalogue of hundreds of products, a registration system for healthcare professionals or links to your ERP are estimated separately.

The timeline depends on how fast you approve the prototype and design, whether the texts are ready or we write them, and the number of languages. Larger projects with integrations, personal accounts or data exchange with other systems get a timeline after the brief, once the scope is fixed. Search traffic comes later: with SEO, first noticeable results usually take about 3 months.

What affects the cost

We send an estimate after the brief. The price depends on:

  • the number of products and languages;
  • whether the HCP section needs registration and verification;
  • integrations with ERP, CRM or a pharmacy locator;
  • custom design or an adapted template;
  • who prepares the texts and translations.

What we need from you

  • A short brief: who your clients are, which services matter most, which sites you like and why.
  • Texts, photos and documents you already have; we write or edit the rest.
  • Your logo and brand colours, if they exist.
  • Access to the domain and hosting, or we register them for you.
  • One contact person who approves the prototype, design and texts within a day or two.
  • Approved product information and leaflets for every product, and the name of the person who signs off texts.

What you get and how it is measured

You get a site your regulatory team can defend and your marketing team can track:

  • requests from partners, pharmacies and doctors as GA4 events;
  • downloads of leaflets and visits to the HCP section;
  • search visibility of product and company pages in Search Console;
  • a CMS where your team updates products and documents.

Why a pharma site needs an experienced team

The errors we see on pharmaceutical sites:

  • prescription-only product information open to the public;
  • marketing claims that go beyond the approved leaflet;
  • no pharmacovigilance contact, which regulators expect to see;
  • analytics running without consent for visitors from the EU.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

  1. More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
  2. Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
  3. One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
  4. A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
  5. A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

FAQ

How long does it take to build a pharmaceutical company website?

In our experience, a corporate site is ready in up to 10 working days after the brief and materials. A large catalogue or HCP registration is estimated after the brief.

Can we show prescription medicines on the site?

Information about prescription-only medicines is placed in a section for healthcare professionals, because advertising them to the public is not allowed in Ukraine or the EU.

Do you write medical texts?

We prepare texts from approved product information. Your regulatory or medical team approves every text before publication.

Can the site have English and other language versions?

Yes. We build multilingual sites with hreflang for export markets.

How much does a pharmaceutical website cost?

It depends on the number of products, languages, HCP section and integrations. We send an estimate after a short brief.

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